training-educational
case study
informational manual
employee booklet
research
safety
ergonomics
newsletter
annual report
technical
executive speech
print promotion
video script
press release
web
cd-rom
documentary


About Schaar Communications
Experience

BACK TO MAIN PAGE

Text Screen

Let's look at how a typical chain saw sale might unfold, from "Prepare" through "Customers For Life."

Sales Associate Chris Smith checks the appearance of the product area and verifies that signs match current advertising. When Robin Jakus appears, Chris walks over and says with a smile:

Chris

Welcome to Sears, I'm Chris Smith; may I ask your name?

Robin

Robin Jakus, but I'm just lookin'.

Chris

Look all you like, Robin, but may I ask what you're looking for?

Robin

We're at the point where a chain saw makes sense.

Chris

You're a homeowner?

Robin

Yeah. We bought a house a couple years ago and our trees are looking pretty ragged...